The natural method that most people use to resort to convincing others of their opinions and ideas is discussion, argument, and trying to belittle the value of their opponents, and the result is not good at all, whether they are convinced or not.
It is the speaker's or writer's use of words and signals that can influence a change in attitudes, inclinations, and behaviours.
Speakers prevail over those among their listeners who oppose them.
Merchants promote their stagnant goods.
Those who work in marketing achieve success for what they market.
Advertising, media, and public relations professionals wage their promotional campaigns.
Executives negotiate win-win agreements of mutual benefit.
Managers promote their ideas to senior executives.
Managers and leaders, sales and marketing staff, and anyone developing their influencing and communication skills.
We keep the content up to date; every download gets the latest version.
A kit for women on personal marketing in the job market: setting goals, building a strong CV, creating a personal website and blog, and succeeding at job interviews and networking.
A kit on dealing with the public and customers, covering different temperaments, service excellence, dialogue, listening, persuasion, presentation skills and body language.
A kit on facing life's pressures with patience and optimism, helping participants find contentment, make peace with themselves and overcome the obstacles to happiness.
A kit on thinking styles and how to measure them, reviewing the Torrance, Sternberg, MacLean and Sperry models before focusing on the Herrmann instrument and its uses at work and at home.
A kit on understanding different personalities and dealing with others effectively, using dialogue, listening, persuasion and body language to build strong human relationships.
A kit on building positive habits that bring success and optimism, with practical steps such as starting small, using visual cues, tracking commitment and rewarding yourself.
A kit on starting your journey to success through self-discovery, building self-confidence and a strong personality, and using self-motivation to reach your goals.
A kit on taking initiative and its power to make a person a role model, covering the motives, traits and success factors of initiatives and how to build a proactive spirit.
A kit on the foundations of effective dialogue, developing listening and communication skills and helping participants manage discussions and exchange views calmly and respectfully.
A kit on the foundations of self-motivation and inner drive, helping participants overcome frustration, build self-esteem, raise productivity and keep working towards their goals.
