Data has become one of the most important resources organisations rely on to understand reality and anticipate the future, and with the development of artificial intelligence techniques, more advanced methods have emerged that help analyse data and extract indicators that support planning and decision-making. Predictive analytics provides an approach that helps organisations study available data, forecast future trends, and prepare for potential changes.
The kit covers the definition of predictive analytics and its concept and role in analysing data and anticipating future trends, focusing on building predictive models and employing artificial intelligence and modern algorithms. It also explains how to employ predictive analytics in strategic planning and decision-making, and turning data into indicators and practical value that support performance development and achieving competitive advantage.
Business analysts and planners, decision-makers, and anyone interested in artificial intelligence.
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