إن الطريقة الطبيعية التي يمارسها معظم الناس للجوء إلى إقناع الآخرين بآرائهم وأفكارهم هي النقاش والجدال ومحاولة الحط من قيمة معارضيهم، والنتيجة تكون غير طيبة على الإطلاق، سواءً اقتنعوا أم لم يقتنعوا.
هو استخدام المتحدث أو الكاتب للألفاظ والإشارات التي يمكن أن تؤثر في تغيير الاتجاهات والميول والسلوكيات.
ينتصر المتحدثون على من يعاديهم من المستمعين.
يروّج التجار لبضائعهم الراكدة.
يحقق من يعملون في مجال التسويق النجاح لما يسوقون له.
يشن محترفي الدعاية والإعلان والعلاقات العامة حملاتهم الدعائية.
يقوم التنفيذيون بالتفاوض حول اتفاقيات win-win الربح المشترك.
يروج المدراء أفكارهم لكبار التنفيذيين.
Managers and leaders, sales and marketing staff, and anyone developing their influencing and communication skills.
We keep the content up to date; every download gets the latest version.
A kit for women on personal marketing in the job market: setting goals, building a strong CV, creating a personal website and blog, and succeeding at job interviews and networking.
A kit on dealing with the public and customers, covering different temperaments, service excellence, dialogue, listening, persuasion, presentation skills and body language.
A kit on facing life's pressures with patience and optimism, helping participants find contentment, make peace with themselves and overcome the obstacles to happiness.
A kit on thinking styles and how to measure them, reviewing the Torrance, Sternberg, MacLean and Sperry models before focusing on the Herrmann instrument and its uses at work and at home.
A kit on understanding different personalities and dealing with others effectively, using dialogue, listening, persuasion and body language to build strong human relationships.
A kit on building positive habits that bring success and optimism, with practical steps such as starting small, using visual cues, tracking commitment and rewarding yourself.
A kit on starting your journey to success through self-discovery, building self-confidence and a strong personality, and using self-motivation to reach your goals.
A kit on taking initiative and its power to make a person a role model, covering the motives, traits and success factors of initiatives and how to build a proactive spirit.
A kit on the foundations of effective dialogue, developing listening and communication skills and helping participants manage discussions and exchange views calmly and respectfully.
A kit on the foundations of self-motivation and inner drive, helping participants overcome frustration, build self-esteem, raise productivity and keep working towards their goals.
