Self-development
Self-Management
A presentation on self-management. Self-management and self-awareness are acquired in early childhood, as a child forms this awareness during upbringing by adopting the values of their parents.
Persuasion and Effective Influence
- Arabic
Description
This presentation covers the skill of persuasion and effective influence. The art of persuasion removes the mystery around the psychology of influence and reveals the methods used by people who work in politics, advertising, media and sales, as well as those who shape the public image of politicians and leaders.
What the presentation covers
It explains how people form opinions and make decisions, and which psychological factors make a message convincing. It then turns these ideas into skills that trainees can apply in meetings, negotiations and everyday communication.
The psychology behind influence and persuasion
Techniques used in advertising, sales and public communication
Ethical use of persuasion to build trust rather than pressure
It is a useful starting point for trainers who want to develop communication and negotiation skills.
Objectives
- Explain the psychology of persuasion and how people are influenced.
- Identify the main persuasion techniques used in politics, advertising, media and sales.
- Build a persuasive message that is clear, credible and well structured.
- Use listening and body language to strengthen influence in conversation.
- Apply persuasion skills in negotiation and everyday work situations.
- Distinguish between ethical persuasion and manipulation.
Who it's for
Trainers and specialists in communication and negotiation skills; people working in sales, marketing and public relations; managers and leaders who want to strengthen their ability to influence; and anyone interested in self-development and persuasion skills.
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Trainers and specialists in communication and negotiation skills; people working in sales, marketing and public relations; managers and leaders who want to strengthen their ability to influence; and anyone interested in self-development and persuasion skills.