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Roaya

Building a Sports Brand Training Kit

  • 3 days
  • 6 sessions
  • 120 min / session
  • 12 hours in total
  • Intermediate level
  • Arabic

Description

Building a Sports Brand Kit

Sport today has become a field for building the **sports brand** that reflects strength, identity and reach, as clubs turn into icons, stars into global ambassadors, and fans into a marketing force not to be underestimated. Through this training kit, the trainer obtains practical strategies that help them **build a distinctive sports brand** capable of competing locally and internationally, ensuring sustainable success and strengthening Saudi sporting identity.

The importance of the trainer obtaining this kit

  • Owning the practical tools to design an influential **sports brand-building strategy**.

  • Strengthening their expertise in developing marketing and sponsorship strategies that increase the value of the **sports brand**.

  • Devising innovative methods to strengthen **fan loyalty in sport** and improve the fan experience.

  • Grasping the mechanisms for protecting **sports brands** and opening up prospects for international expansion.

Specialised training kits in the sports field

Browse through the following link training kits in brand building to develop your capabilities and raise the level of marketing performance in the sports field.

Objectives

  • Clarifying the concept of building a sports brand and its essential elements.
  • Designing an integrated strategy for building Saudi sporting identity distinctively.
  • Employing sports marketing and sponsorship methods as effective tools for strengthening the brand.
  • Developing fan loyalty programmes that support national identity and increase the strength of belonging.
  • Grasping the international system for protecting sports brands and global expansion strategies.

Who it's for

Sports marketing specialists, brand managers, and sports trainers.

Training sessions

  • Training activity and programme opening
  • Concept of the sports brand and its importance
  • The difference between a brand and a sports mark
  • Training activity: brainstorming for an initial club identity design
  • Elements of building a sports brand
  • Rules for building a successful sports brand

Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

  • Training material
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    A comprehensive kit on sports management that builds skills in sports planning, organisation, staffing, direction and decision-making for professionally managing sports events.

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    Protocol and Hospitality in Sports Events Training Kit

    A kit on sports protocol and hospitality, teaching trainers professional standards for receiving guests and VIPs, the difference between protocol and etiquette, and designing integrated hospitality plans.

    6 sessions
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    Professional Sports Club Management Training Kit

    A kit that equips trainers to lead sports clubs professionally through governance, oversight tools, and lessons from global privatisation experiences for financial and institutional sustainability.

    6 sessions
  • Training material
    Sports

    Security and Safety in Sports Events Training Kit

    A kit on security and safety at sports events, equipping trainers with risk assessment tools, emergency planning, and crowd management skills according to international standards.

    6 sessions

Frequently asked questions

Sports marketing specialists, brand managers, and sports trainers.

Files coming soon