Creativity is one of the important and modern topics in administrative sciences, as creativity has become the preoccupation of both profit and non-profit organisations alike. This is reflected in various terms (the creative organisation, the smart organisation, the innovative organisation, and other such designations), on the basis that creativity is the path to success and distinction in a highly competitive and ever-changing world.
Marketing is more than just a broad practice for solving a problem; it amounts to developing and offering creative solutions to consumers' problems, and it works to close the gap between producers and consumers.
It is "the process of presenting creative solutions to consumers' problems." It is more than merely presenting an advertisement that enthusiastically depicts the product or brand; rather, it amounts to an art that requires innovation and renewal to develop the enterprise and help it flourish, through offering new processes or products that address consumers' needs in a way that is more competitive and profitable than existing solutions.
Creative marketing is based fundamentally on serving small companies.
Relying in marketing on psychology more than on experience and opinion.
Coordinating with other businesses instead of competing with them fruitlessly. Training kits in the field of marketing and sales
Marketing and sales staff, entrepreneurs and business owners, and digital marketing managers.
We keep the content up to date; every download gets the latest version.
A kit on customer service and customer relationship management, covering service excellence, building customer loyalty, handling complaints, and the strategies, techniques and challenges of implementing CRM systems.
A kit on Saudi Vision 2030, its governance system and strategic goals, its link to the Sustainable Development Goals, and the role of Saudi media in communicating and applying it.
A kit on marketing volunteer and charitable projects, covering the value of volunteer work, the features of charitable marketing, and persuasion, relationship-marketing and promotion skills.
A kit on building and sustaining social relationships, covering their classifications, levels and types, the factors that shape personality, and the Prophet's guidance in dealing with different groups of people.
A kit on international protocol and ceremonial, covering their history and rules, official visits, meetings, banquets and conferences, flag rules, precedence and everyday etiquette.
A kit on marketing property online, covering digital marketing strategy, branding, content, websites and UI/UX, social media, email, SEO, ad campaigns and customer databases.
A practical kit on digital marketing and its modern tools, covering content marketing, budgets, branding, the marketing mix, market research and promotion on social platforms and Google AdWords.
A kit on market segmentation, targeting and positioning, sizing a market, and planning how to enter new markets.
