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Management theorists in the fifties and sixties of this century predicted that marketing would have an active role in supporting and ensuring the success of both private and public organisations. Indeed, the present century has witnessed many events and developments that have affected individuals' lives and their economic and social wellbeing, and these events and developments are expected to increase and intensify in the coming century.
What is meant by market segmentation is dividing a particular market into distinct categories of buyers who have similar general characteristics and needs. A company's market can be segmented by developing a marketing programme suited to the needs of the chosen segment, which would not be possible for the market as a whole.
Higher cost, because segmentation means devising more than one marketing mix.
Increased effort required of salespeople through dealing with many different types of consumers.
A sometimes smaller market size as a result of dividing a single market into several segments.
Training kits in the field of marketing and sales
Marketing and sales staff, entrepreneurs, and anyone looking for opportunities in new markets.
We keep the content up to date; every download gets the latest version.
A kit on customer service and customer relationship management, covering service excellence, building customer loyalty, handling complaints, and the strategies, techniques and challenges of implementing CRM systems.
A kit on Saudi Vision 2030, its governance system and strategic goals, its link to the Sustainable Development Goals, and the role of Saudi media in communicating and applying it.
A kit on marketing volunteer and charitable projects, covering the value of volunteer work, the features of charitable marketing, and persuasion, relationship-marketing and promotion skills.
A kit on building and sustaining social relationships, covering their classifications, levels and types, the factors that shape personality, and the Prophet's guidance in dealing with different groups of people.
A kit on international protocol and ceremonial, covering their history and rules, official visits, meetings, banquets and conferences, flag rules, precedence and everyday etiquette.
A kit on marketing property online, covering digital marketing strategy, branding, content, websites and UI/UX, social media, email, SEO, ad campaigns and customer databases.
A practical kit on digital marketing and its modern tools, covering content marketing, budgets, branding, the marketing mix, market research and promotion on social platforms and Google AdWords.
A kit on creativity in marketing: guerrilla marketing, customer relationship management, Blue Ocean Strategy and marketing on social media platforms.
