Marketing is one of the most important activities for all establishments operating in any field at the present time, given the many changes that the management of these establishments faces in the environment surrounding their work, such as the rapid fluctuations in consumers' needs, desires and demands, and the increasing competition in various markets at the local and international levels, and given its importance to the success of their operations and marketing activities related to exporting their various products beyond the borders of their country of origin or the countries in which they operate.
It is an activity and process for creating communication, delivery and exchange of offers that provide added value to customers, clients, companies or society as a whole.
It is reaching the desires of customers or clients, whereby institutions work to provide a high-quality product to people in order to obtain sales and profits.
Using honey to treat infections of the nose, pharynx and larynx.
Honey is used in treating inflammatory diseases of the oral cavity.
Using honey to treat certain skin diseases.
Using honey to treat gallbladder diseases.
Using honey to treat heart diseases and high blood pressure.
Using bee honey to treat bedsores that occur in the areas above the thigh and lower back.
Using honey as a dressing on chronic warts on the sole of the foot (corns).
Using honey to treat anaemia.
Beekeepers, small business owners, and sales and marketing staff.
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A kit on modern public relations, covering its objectives, roles and communication strategies, how to plan PR activities and write a PR plan, and the printed, direct, broadcast and electronic communication channels.
A kit on media as the means of communication between societies and people everywhere, since the foundation of media is contact, communication, and conveying a given piece of news to others.
A kit on professional selling skills, covering the difference between marketing and selling, buyer psychology and personality types, sales meetings and negotiation, and the steps of a successful sale.
A kit on key skills for succeeding in the labour market: effective communication, personal planning, psychological resilience, decision-making and emotional intelligence, helping job seekers compete confidently for new opportunities.
A kit on planning and managing events professionally, covering the types of events, the rules for holding them, and the steps for organising conferences and exhibitions and the committees that run them.
A kit on the art of managing relationships, developing interpersonal skills and effective communication to build successful professional and personal relationships.
A kit on social media platforms, their tools and management, and how to use them to build effective marketing strategies, for trainers who want to deliver outstanding content.
A kit on the shift to digital media, covering concepts of modern journalism, its types and ethics, and content production mechanisms, with training materials to help trainers deliver a professional, specialised programme.
A kit on planning and producing radio and television programmes, covering the stages of preparation, the roles of the production team, and methods of preparing television reports.
A kit that helps trainers, teachers and institutions deliver professional programmes in digital journalism, focusing on digital transformation in media, digital media applications, and the latest practices in media content production.
