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Roaya

Social Media Management Training Kit

  • 1 day
  • 2 sessions
  • 120 min / session
  • 4 hours in total
  • Intermediate level
  • Arabic

Description

Social media networks have witnessed rapid development that has brought about a qualitative shift in methods of communication and interaction between individuals and institutions across their various fields, as through multiple platforms it has become possible to reach wide segments of the audience using diverse methods.

This kit comes to provide trainers with the scientific and applied material needed to deliver comprehensive training content that clarifies the concept of managing social media accounts, their tools, and methods of using them effectively, alongside the fundamentals of building a social media communication strategy that achieves marketing objectives for institutions and individuals according to their different needs.

The kit also addresses the most prominent concepts related to technology and the internet, and reviews the most important marketing strategies via social media sites, giving the trainer a comprehensive background that supports the process of explanation and application inside training halls.

Objectives

  • Identify the concept of social media networks, their most important types, and their areas of use.
  • Understand the basic concepts related to technology and the internet and their relationship to social media sites.
  • Determine the appropriate tools and mechanisms for managing social media accounts effectively.
  • Design marketing strategies via social media platforms that achieve the institution's objectives.
  • Apply best practices in managing content and interacting with the audience across different platforms.

Who it's for

Digital marketers, content managers, and trainers looking to develop their programmes.

Training sessions

  • Training activity
  • Key concepts
  • Advantages and disadvantages of social media
  • Training activity
  • Categories of social media platforms
  • The importance of managing social media networks
  • How to manage social media networks, step by step
  • Tools for managing social media networks
  • Training activity

Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Digital marketers, content managers, and trainers looking to develop their programmes.

Files coming soon