Today's world has come to be characterised by a particular dynamism following technological development, openness to global markets, and the diversity of needs, which has forced institutions to make greater efforts to keep pace with this new situation and to keep up with transformations in various fields.
Strategic Planning
One type of planning, defined as "the process of making continuous decisions based on the best possible information about the future consequences of those decisions."
The integrated process concerned with determining the organisation's interests in the external environment, by focusing on obtaining information related to the past and present, forecasting the expected future performance level, and identifying the available opportunities and anticipated threats in the external environment.
Benefits of Strategic Planning
It provides a set of objectives that employees can understand and implement.
It drives management to anticipate future events.
It drives management to take stock of the material and human resources needed to achieve those objectives.
It drives management and its various branches to coordinate their work.
Executive managers, administrative leaders, and planning supervisors.