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Roaya

Electronic Marketing Training Kit

  • 1 day
  • 1 session
  • 120 min / session
  • 2 hours in total
  • Intermediate level
  • Arabic

Description

This kit provides comprehensive training content that helps trainers present the concept of electronic marketing and its modern methods, clarifying its role in enhancing the spread of products and services and reaching target customers.

The training content addresses the fundamentals of digital marketing, the stages of building marketing plans, and the mechanisms for identifying the target audience, supporting the development of participants' skills in understanding the market and analysing customer needs.

The kit also addresses effective electronic-marketing strategies, and ways of promoting services and products across the various digital channels, in addition to methods for increasing sales and improving the customer experience.

Objectives

  • Identifying the concept of electronic marketing and its importance in business development and achieving reach to customers.
  • Understanding the fundamentals of digital marketing and the stages of building effective marketing strategies.
  • Identifying the target audience and analysing customer needs to select appropriate marketing methods.
  • Applying the electronic-marketing strategies used in promoting products and services.
  • Developing methods for increasing sales and improving marketing performance using modern digital tools

Who it's for

Digital marketing officers, small business owners, and anyone interested in electronic marketing.

Training sessions

  • Introductions and programme opening
  • Training video
  • The concept of marketing
  • The marketing mix
  • Training activity
  • Stages of marketing
  • Marketing strategy
  • Marketing rules for professionals
  • The most common marketing mistakes companies make
  • Training activity and programme close
Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Digital marketing officers, small business owners, and anyone interested in electronic marketing.

Files coming soon