This training kit presents integrated content that helps trainers and teachers present marketing concepts in an organised and practical way, starting with understanding the concept of marketing and its importance in the success of organisations, and ending with learning about modern marketing methods and their role in enhancing the spread of products and services.
It also covers the basics of modern marketing management, the components of the marketing process, and how to employ different tools to achieve organisations' goals.
The kit includes specialised topics on integrated marketing, and the difference between electronic marketing and traditional marketing, in addition to analysing customer behaviour and understanding their different needs and patterns, which helps in preparing effective training programmes.
Marketers and sales staff, small business owners, and job seekers.
We keep the content up to date; every download gets the latest version.
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