The success of an institution's logo depends to a large extent on the degree to which it achieves its functional and aesthetic goals, and indeed on its elements being drawn from the rich resource that affirms its national character and identity in order to reach the top with it. Commercial, cultural and social institutions are a wellspring for all trends in every field of life, as all intellectual, scientific, applied, spiritual and religious trends flow into this stream, distinguished by bringing together an elite selected from the nation's sons, or rather this is what is assumed of them, just as they are assumed to take the nation's hand towards the horizons of future visions and open for it the keys to closed doors of hope, and to raise it to a renaissance in all fields of life, intellectually and practically, as well as open the way for the mind and pave the path for the workforce by lighting the way for them and raising the nation's standard of living, scientifically, in its renaissance and in its civilisation.
Designers, small business owners, and anyone interested in visual identity and branding.
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A kit on the arts of marketing honey, covering its nutritional value, harvesting and grading, laboratory testing and export, and digital marketing through Snapchat, YouTube and Instagram alongside persuasion and professional selling skills.
A kit on modern public relations, covering its objectives, roles and communication strategies, how to plan PR activities and write a PR plan, and the printed, direct, broadcast and electronic communication channels.
A kit on media as the means of communication between societies and people everywhere, since the foundation of media is contact, communication, and conveying a given piece of news to others.
A kit on professional selling skills, covering the difference between marketing and selling, buyer psychology and personality types, sales meetings and negotiation, and the steps of a successful sale.
A kit on key skills for succeeding in the labour market: effective communication, personal planning, psychological resilience, decision-making and emotional intelligence, helping job seekers compete confidently for new opportunities.
A kit on planning and managing events professionally, covering the types of events, the rules for holding them, and the steps for organising conferences and exhibitions and the committees that run them.
A kit on the art of managing relationships, developing interpersonal skills and effective communication to build successful professional and personal relationships.
A kit on social media platforms, their tools and management, and how to use them to build effective marketing strategies, for trainers who want to deliver outstanding content.
A kit on the shift to digital media, covering concepts of modern journalism, its types and ethics, and content production mechanisms, with training materials to help trainers deliver a professional, specialised programme.
A kit on planning and producing radio and television programmes, covering the stages of preparation, the roles of the production team, and methods of preparing television reports.
