This kit provides professional training content that focuses on building modern concepts in project marketing, clarifying how to employ creative marketing in developing products and services and enhancing competitiveness within markets.
The content includes a comprehensive explanation of the elements of the marketing mix, and the mechanisms for developing marketing strategies suitable for various projects, with examples and applications that help the trainer deliver the training material in a practical and organised manner.
It also addresses the concepts of marketing small projects and the most prominent trends related to electronic marketing projects, keeping pace with the needs of the modern business environment.
Marketing officers, project managers, and anyone interested in creative marketing.
We keep the content up to date; every download gets the latest version.
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