Public relations management is one of the most important pillars organisations rely on to build a mutual and sustainable relationship with their public. This training kit provides trainers and teachers with integrated content that explains the modern concepts of public relations and their strategic role in shaping organisations' positive mental image, through strategies for building organisations' mental image.
The kit also addresses methods of effective communication with internal and external audiences, alongside clarifying the tasks of public relations and media management in managing media campaigns and institutional communication across traditional and digital platforms, enabling the trainer to deliver practical training content that keeps pace with public relations strategies in crisis management and reputation management methods in public relations.
Public relations managers and officers, media professionals, and anyone interested in institutional communication.
We keep the content up to date; every download gets the latest version.
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