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Roaya

Real Estate Marketing Training Kit

  • 4 days
  • 8 sessions
  • 120 min / session
  • 16 hours in total
  • Intermediate level
  • Arabic

Description

The kit presents integrated training content that helps trainers and specialists present the concept of real estate marketing in a practical and organised way, by learning about the nature and characteristics of the real estate market, understanding customer behaviour, and applying the basics of real estate marketing that contribute to building successful relationships between seller and buyer.

The kit includes an explanation of the most important modern real estate marketing strategies and methods of preparing a real estate marketing plan according to market needs, in addition to developing real estate marketing skills related to promotion, dealing with customers, and analysing marketing opportunities, which helps raise employees' efficiency and improve performance in the field of real estate and sales.

Objectives

  • Learn the concept of real estate marketing, its importance and its role in the success of real estate companies and achieving their sales and marketing goals.
  • Understand the basics of real estate marketing, the characteristics of the real estate market, and the factors affecting customers' purchasing decisions.
  • Apply modern real estate marketing strategies to develop promotional methods and increase opportunities to reach target customers.
  • Acquire the real estate marketing skills needed to study the market, analyse customer needs, and build effective relationships.
  • Prepare a real estate marketing plan according to a clear methodology that helps improve marketing performance and enhance competitive capability.
  • Learn about the information security management system according to the ISO 27001 standard.
  • Understand the nature of cybercrime and mechanisms for combating it.

Who it's for

Real estate marketers, sales representatives, and real estate brokers.

Training sessions

  • Introductions and programme opening
  • Training activity
  • Introduction to the importance of the real estate marketer's role
  • Concept of real estate marketing
  • The marketing mix and its core elements
  • Marketing vs brokerage
  • Marketing's importance amid general market changes and ongoing market research
  • Marketing mechanisms and ideas
  • Training activity
  • The real estate marketer's responsibilities for increasing sales
  • Real estate brokers

Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Real estate marketers, sales representatives, and real estate brokers.

Files coming soon