Total quality management is the focus of attention of the countries of the world, being the way that achieves competitive advantage for them in all fields, both productive and service-related, and enables them to preserve their identity and mission amid the fierce race the world is witnessing today between various organisations and countries, at all levels and across different fields. Total quality management is the fundamental pillar of an advanced model in the science of management that allows advanced and competing countries and organisations to keep pace with environmental developments and changes and to stay abreast of all scientific and technical developments in order to adapt to them according to the latest methods and approaches.
Many people understand quality to mean "good type" or "original material", and it is meant to denote quality as opposed to quantity, which concerns number.
Quality is one of the major concerns of institutions, especially given the competitive conditions they experience, which have required them to constantly adapt and adjust to the tastes and desires of customers and consumers, for whom quality has become the driving factor behind their behaviour instead of prices. This reflects the importance of quality for both the institution and the consumer alike.
Managers and quality officers, educators and school administrators, and anyone interested in improving institutional performance.
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