This kit provides comprehensive training content that helps trainers present the concept of electronic marketing and its modern methods, clarifying its role in enhancing the spread of products and services and reaching target customers.
The training content addresses the fundamentals of digital marketing, the stages of building marketing plans, and the mechanisms for identifying the target audience, supporting the development of participants' skills in understanding the market and analysing customer needs.
The kit also addresses effective electronic-marketing strategies, and ways of promoting services and products across the various digital channels, in addition to methods for increasing sales and improving the customer experience.
Digital marketing officers, small business owners, and anyone interested in electronic marketing.