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Roaya

Digital Marketing for Small Projects Training Kit

  • 1 day
  • 1 session
  • 120 min / session
  • 2 hours in total
  • Intermediate level
  • Arabic

Description

Digital Marketing for Small Projects Training Kit

**Digital marketing** for small projects represents today the cornerstone of building sustainable growth and enhancing competitiveness in modern markets. This training programme focuses on **marketing strategies** and **digital marketing strategies** as a practical and effective option that helps small projects reach their target audience, build a strong presence across **digital platforms**, and improve **marketing performance** at the lowest possible operating costs. The kit's content offers a clear professional vision explaining the fundamental differences between **traditional marketing** and **digital marketing**, with a focus on the solutions and strategies most compatible with the nature of small projects and their actual needs in facing **market challenges**.

The importance of the trainer obtaining this kit

  • Enabling the trainer to present training content explaining **digital marketing** in a simplified and professional style suited to various levels.

  • Supporting trainees in building an effective digital presence for small projects across **digital platforms**.

  • Clarifying the practical differences between **traditional marketing** and **digital marketing** and the impact of each on **marketing performance**.

  • Raising trainees' awareness of the **importance of digital marketing** in supporting the growth and sustainability of small projects.

Objectives

  • By the end of this programme the trainee will be able to:
  • Explaining the concept of digital marketing and its basic characteristics in the modern business environment.
  • Distinguishing between traditional marketing and digital marketing strategies in terms of tools and impact.
  • Identifying the reasons why the importance of digital marketing is considered a strategic necessity for the success of small projects.
  • Exploring the most prominent marketing strategies suited to the nature and resources of small projects.
  • Employing the acquired concepts to support effective promotion, improve marketing performance and build a sustainable digital presence.

Who it's for

Small project owners, trainers in the field of marketing, and anyone interested in digital marketing.

Training sessions

  • Introduction and programme opening
  • What is digital marketing?
  • Training video
  • The difference between traditional marketing and digital marketing
  • Training video
  • Points highlighting the importance of digital marketing
  • Effective digital marketing strategies
  • Training activity and programme close
Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Small project owners, trainers in the field of marketing, and anyone interested in digital marketing.

Files coming soon