Strategic planning using the balanced scorecard is long-term planning that takes internal and external variables into account. It defines the target sectors and market segments and sets the way the organization will compete. It answers the question: "Where are we heading?"
The presentation shows how an organization can turn its vision and strategy into clear objectives and measurable performance indicators across balanced perspectives. This helps leaders align daily work with long-term direction.
It is a useful resource for trainers and managers who want a clear, structured introduction to strategic planning and performance measurement.
Leaders and managers who want to build clear strategic plans for their organizations, planning, quality and performance-measurement officers, trainers who want to deliver content on strategic planning and the balanced scorecard, and entrepreneurs and others interested in organizational development.
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