Thinking (creativity and innovation) is the most elevated trait of the human being, whom God, Glorified and Exalted is He, has honoured and distinguished above all other living creatures. God, Glorified and Exalted is He, has urged mankind to think in many Quranic verses, and has honoured the intellect, knowledge and scholars, as have the heavenly religions that urged thinking, Islam being one of these religions, which considered thinking an Islamic duty; and the duty of thinking in the Quran encompasses the human mind in its entirety, with all the functions and characteristics it contains.
It is the process that results in the emergence of a new idea, practice, product or service that can be adopted by the organisation's employees or imposed on them by decision-makers, such that it brings about a change in the type of work environment, processes, or outputs of the organisation.
Managers and administrative leaders, and institutional development and innovation staff.
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