Design thinking is considered a cognitive process and an innovative approach to solving problems, resting at its core on the designer taking on the personas of those being designed for, so that the problem can be defined more precisely, leading to the creation and generalisation of new solutions. It relies on stimulating the inspiration present in the best people, testing and trying everything time after time, not accepting anything less than the best, and focusing on the consumer's experience.
Design thinking is a tool that leads a person to creativity in generating insights and logical solutions through the use of different ways of thinking, including empathising with the circumstances of the problem, observation, collaboration, rapid learning, and visualising ideas and quick conceptual models. Its basic aim is to involve the consumer, the designer and the business owner in an integrative process to arrive at a product or service of high quality that satisfies all parties.
Design Thinking encompasses all the details specific to a company's managerial, developmental and planning processes. It centres on understanding customers, their backgrounds, behaviours, ways of thinking and needs, and goes beyond thinking of them merely as momentary consumers of the product or service, to thinking of them as part of the process of launching the product and solving the problem.
Managers and leaders, entrepreneurs, and development and innovation teams.
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