Administrative processes are based on the exchange of data and information. On the other hand, the manager, as a leader in their work, needs direction in order to achieve the organisation's objectives, and also needs to understand employees and guide their behaviour in a way that ensures this behaviour does not conflict with the organisational objectives, at the very least
Communication is the process by which a message is conveyed from a specific source to one or more recipients with the aim of changing behaviour.
Communication is the transfer and exchange of data, information, opinions, feelings, and trends to all parts of the organisation, whether from outside into the organisation or from the organisation to the surrounding community, as well as between the various administrative levels.
Communications within organisations can be likened to the blood that runs through a person's veins, carrying nourishment to all parts of the body. Likewise, the affairs of organisations cannot be run, and managers cannot perform their work, unless there are good communication systems within the organisation and unless they have the individual skills necessary for effective communication with others.
A large part of managers' time is spent on communications, as a recent study found that a manager spends 78% of their time on communications.
Administrative staff, executive secretaries, and supervisors of correspondence and report writing.
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