Communications, in their general sense, are sharing and conveying information with others, and they are of such importance that they are indispensable for any individual or collective organisational activity. Communications in any organisation are considered the connecting link that binds these organisations together, owing to the tasks and functions they perform that facilitate administrative and technical work.
It is the process of exchanging information and sending meanings and ideas between two or more persons, with the aim of conveying new information to others or influencing their behaviour, whether they are individuals or groups, or changing this behaviour and directing it towards a particular course, in order to achieve cohesion in social and human relationships between individuals, and to strengthen them in order to achieve social or humanitarian goals.
The communication process has become extremely important for organisations.
The great expansion of organisations, the proliferation of their branches, and the enormous diversity and complexity of their functions.
The dependence of the decision-making process, which represents the fundamental axis on which a manager's work in any organisation is based, on information.
The competitive situation between organisations has led to increased attention being paid to the communication process.
Administrative staff and secretaries, office managers and supervisors.
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