The last two decades have been characterised by the speed, intensity and depth of global changes, under which organisations of various kinds operate, a matter with which the traditional systems and methods of planning based on forecasting and the planner's past experience in analysing historical events are no longer suitable.
It is one of the types of planning and is defined as 'a process of making continuous decisions based on possible information about the future of these decisions'.
It provides the company with (a guide) regarding what it seeks to achieve.
It provides the company's officials with (a style and features of thinking) within the company as a whole.
It helps the company anticipate changes in its surrounding environment and how to adapt to them.
Executives and managers, strategic planning officers, and heads of department.
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