A Training Kit on Strategic Direction for Companies
The last two decades have been marked by the speed, intensity and depth of the global changes under which organisations of various kinds operate, a matter with which traditional planning systems and methods based on forecasting and the planner's past experience in analysing historical events are no longer adequate.
Strategic Direction
It is defined as the vision of the desired position for the institution; it should therefore set a standard or criterion that it uses to plan its progress, while identifying the areas it can achieve with its current capabilities, or the capabilities it could adopt if it possesses the ability to imagine, innovate and search for new ways of preparing capabilities able to achieve its developmental goals.
Objectives of Strategic Direction
Helping managers crystallise a long-term strategic vision and way of thinking.
Determining the directions of the future, towards which the educational institution is heading.
Improving the educational institution's ability to deal with problems.
Clarity of the future vision of what the institution's environment will be like tomorrow.
Executives and managers, strategic planning officers, and entrepreneurs.