Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Creative Marketing Strategies
- Arabic
Description
Creativity is one of the most important and modern topics in management science, and it has become a primary concern for profit and non-profit organizations alike.
Marketing and creativity
Marketing is more than a broad practice for solving a problem. It means developing and delivering creative solutions to consumers' problems, closing the gap between producers and consumers.
Creative marketing is the process of presenting creative solutions to consumer problems. It goes beyond an advertisement that enthusiastically portrays a product or brand: it is an art that needs innovation and renewal so the organization can grow and thrive, by introducing new processes or products that meet consumer needs more competitively and profitably than existing solutions.
What the presentation covers
The basic principles of creative marketing
How to turn consumer problems into opportunities for innovation
Ways to apply creative thinking in marketing plans
Objectives
- Understand the concept of creative marketing and how it differs from traditional advertising.
- Recognize the role of creativity in closing the gap between producers and consumers.
- Identify the basic principles of creative marketing.
- Develop creative solutions to real consumer problems.
- Apply innovation to products and processes to gain a competitive and profitable edge.
- Build creative marketing ideas into practical marketing plans.
Who it's for
Marketers and staff in marketing and sales departments, entrepreneurs and business owners who want to develop innovative marketing ideas, and trainers and academics in management and marketing.
Version 1 — updated 17 October 2026
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Frequently asked questions
Marketers and staff in marketing and sales departments, entrepreneurs and business owners who want to develop innovative marketing ideas, and trainers and academics in management and marketing.