Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Marketing Strategy
- Arabic
Description
Marketing is not something that concerns only students of commerce; it touches the life of every person, since each one of us is a member of society within the marketing movement.
This presentation introduces the foundations of marketing strategy, including understanding the market and target customers, positioning, the marketing mix, and the role of digital channels in reaching audiences.
It helps participants plan marketing activities that are focused and measurable.
Objectives
- Understand the fundamentals and key concepts of cybersecurity.
- Discover the importance of cybersecurity and its role in protecting information and systems.
- Review the ethical issues related to cybersecurity.
- Discuss the concept of cybersecurity leadership and the importance of training employees.
- Gain skills in managing cybersecurity risks and assessing threats.
- Learn about the information security management system under the ISO 27001 standard.
Who it's for
Business owners and startups, marketing and sales teams, business administration students, and managers
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Business owners and startups, marketing and sales teams, business administration students, and managers