Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Marketing Skills
- Arabic
Description
Many people talk about marketing without a clear grasp of its meaning. Managers, business owners, farmers and even ordinary people in their daily dealings speak about marketing, yet often without a correct understanding of its meaning and concept.
This presentation clarifies the concept of marketing and introduces the core skills needed to practice it, from understanding customers to promoting products and services.
Objectives
- Understand the true meaning and concept of marketing.
- Distinguish marketing from selling and advertising.
- Identify customer needs and market segments.
- Learn the elements of the marketing mix.
- Develop basic promotion and communication skills.
- Apply marketing skills to products and services.
Who it's for
Business owners and entrepreneurs, sales and marketing professionals, students and graduates wishing to enter the marketing field
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Business owners and entrepreneurs, sales and marketing professionals, students and graduates wishing to enter the marketing field