Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Public Relations Skills
- Arabic
Description
By nature, people do not live in isolation. Life requires communicating and cooperating with others, and in doing so a person leaves either a good or a bad impression.
What the presentation covers
The presentation introduces the concept of public relations and the personal and professional skills that build a positive image.
The role and importance of public relations
Communication, etiquette and relationship-building skills
Handling people, feedback and sensitive situations
It is a useful base for programs on communication and institutional image.
Objectives
- Define public relations and explain its role in organizations.
- Build a positive first impression and a professional image.
- Apply effective verbal and non-verbal communication skills.
- Develop lasting relationships with colleagues, clients and the public.
- Handle complaints and difficult situations with tact.
- Represent the organization positively in external interactions.
Who it's for
Public relations, marketing and customer service staff; employees who want to improve their communication; trainers in communication and corporate image programs.
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Public relations, marketing and customer service staff; employees who want to improve their communication; trainers in communication and corporate image programs.