Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Customer Relationship Management (CRM)
- Arabic
Description
Building and managing relationships, often described as relationship marketing, is one of the leading concepts in the world of marketing. The use of customer relationship management (CRM) systems has become increasingly important for improving customer lifetime value.
Core ideas
The presentation explains the concept of CRM, its objectives and how organizations use it to attract, serve and retain customers.
Relationship marketing principles
CRM systems and their components
Measuring customer satisfaction and loyalty
Value
Participants see how CRM turns customer data into stronger relationships and sustainable growth.
Objectives
- Understand the concept of relationship marketing and customer relationship management.
- Recognize the importance of CRM for improving customer lifetime value.
- Identify the components and types of CRM systems.
- Use customer data to segment and understand customers.
- Build strategies to retain customers and increase loyalty.
- Measure the effectiveness of CRM efforts.
Who it's for
Marketing, sales and customer service professionals, business managers and entrepreneurs, and business and marketing students.
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Marketing, sales and customer service professionals, business managers and entrepreneurs, and business and marketing students.