Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Skills for International Success in Marketing
- Arabic
Description
Arab countries have not been isolated from the developments the world has seen in communications, particularly the internet and the marketing services this global network provides.
What the presentation covers
How the internet has changed marketing
Skills needed to compete in international markets
Using digital channels to reach customers across borders
Practical value
The presentation helps marketers and business owners prepare to grow beyond local markets.
Objectives
- Understand how the internet and communications have reshaped marketing.
- Identify the skills needed to succeed in international markets.
- Use digital marketing channels to reach customers across borders.
- Understand cultural differences that affect marketing messages.
- Build a basic plan for entering a new market.
- Strengthen competitiveness of products and services globally.
Who it's for
Marketers and marketing managers, business owners and entrepreneurs, and students and trainers of marketing and business.
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Marketers and marketing managers, business owners and entrepreneurs, and students and trainers of marketing and business.