Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Market Entry Strategies
- Arabic
Description
Management theorists in the 1950s and 1960s predicted that marketing would play an active role in supporting and ensuring the success of both private and public organizations. Indeed, the current century has seen many events and developments that have affected people's lives and their economic and social well-being, and these are expected to grow in the next century.
Market segmentation
Market segmentation means dividing a market into distinct groups of buyers who share similar characteristics and general needs. A company can segment its market by building a marketing program that fits the needs of the chosen segment, which would not be possible for the market as a whole.
What the presentation covers
Concept of marketing and its role in organizations
Segmenting the market and choosing target segments
Strategies for entering a new market
Matching the marketing program to the chosen segment
Objectives
- Explain the role of marketing in private and public organizations.
- Define market segmentation and its benefits.
- Identify bases for dividing a market into segments.
- Select target segments that suit the organization's capabilities.
- Compare common strategies for entering a market.
- Design a marketing program that fits the chosen segment.
Who it's for
Marketing and sales managers, business owners and entrepreneurs, business and marketing students, and trainers.
Version 1 — updated 17 October 2026
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Frequently asked questions
Marketing and sales managers, business owners and entrepreneurs, business and marketing students, and trainers.