Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Corporate Media and Institutional Communication
- Arabic
Description
Overview
This presentation provides a practical guide to understanding corporate media and institutional communication, its importance in developing communication management, and applying strategies for building institutional image that enhance public trust and achieve impactful media presence.
Key Topics
The concept and importance of institutional communication and its role in supporting organizations
The difference between institutional media and commercial media, with strategies for building organizational image
The role of media planning and its characteristics in preparing media campaigns and achieving message consistency
Institutional media's role in crisis management, trust building, and performance measurement using reputation indicators
Communication Skills and Digital Tools
The presentation covers the skills required of the institutional communication team, the digital communication tools available, and the key challenges organizations face in managing their media presence. It provides practical approaches for handling media crises, measuring organizational reputation, and building a strong, sustainable institutional identity.
Objectives
- Define the concept of institutional communication and its importance and role in supporting communication management within organizations.
- Differentiate between institutional media and commercial media and explain strategies for building organizational image.
- Describe the role of media planning and its characteristics in preparing campaigns and achieving message consistency.
- Analyze the role of institutional media in crisis management, trust building, and performance measurement using reputation indicators.
- Identify the skills of the institutional communication team, digital tools, and the key challenges organizations face and how to address them.
Who it's for
Institutional communication and public relations officers in government and private organizations, trainers and consultants in media, communication, and institutional marketing, managers and leaders responsible for building organizational image and managing institutional reputation, those interested in media planning, media crisis management, and strengthening institutional presence
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
Related presentations
- PowerPoint
- PowerPoint
Marketing & MediaDigital Press
In the 1990s the world entered a new communication technology phase that combines the advantages of several media in a single medium.
- PowerPoint
Marketing & MediaVision 2030: Between Media and Implementation
The Kingdom is committed to implementing the Sustainable Development Goals and places them at the forefront of its priorities, and Saudi Vision 2030 as a whole is aligned with them.
- PowerPoint
Marketing & MediaThe Art of Relationship Management
Managing relationships with others is a key skill that successful people make a point of learning and applying in their lives.
- PowerPoint
Marketing & MediaReal Estate Marketing
Introduces real estate marketing as an applied branch of marketing and a core discipline in management science.
- PowerPoint
Marketing & MediaMarketing Skills
A presentation that clarifies what marketing really means, since many people talk about it without a clear understanding of its meaning.
- PowerPoint
Marketing & MediaMarketing Volunteer Projects
Shows how to market volunteer initiatives, noting that the noblest charitable efforts are driven by selfless motives.
- PowerPoint
Marketing & MediaMarketing Strategy
Marketing is not the concern of business students alone; it touches every person's life, as each of us is a member of society's marketing activity.
- PowerPoint
Marketing & MediaLabor Market Skills
Highlights the skills needed to enter and succeed in the labor market amid intense competition among graduates.
- PowerPoint
Marketing & MediaOrganizing Events
Explains how many sectors need events to reach the community and address specific audiences with a particular message.
Frequently asked questions
Institutional communication and public relations officers in government and private organizations, trainers and consultants in media, communication, and institutional marketing, managers and leaders responsible for building organizational image and managing institutional reputation, those interested in media planning, media crisis management, and strengthening institutional presence