Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Qualifying Public Relations Managers
- Arabic
Description
Public relations is one of the most important terms describing the building of a mutual relationship between organizations and the general public, through strategic communication between them to reach mutual benefit.
This presentation prepares public relations managers with the knowledge and skills they need to represent their organizations and manage their image.
What the presentation covers
The concept, functions and importance of public relations.
Communication, media relations and event management skills.
Managing reputation and handling crises.
Objectives
- Explain the concept and functions of public relations.
- Develop a strategic communication plan for the organization.
- Build effective relationships with the media and the public.
- Manage events and public campaigns professionally.
- Protect the organization's reputation and handle crises.
Who it's for
Public relations and corporate communication managers, media and marketing staff, and those preparing for public relations roles.
Version 1 — updated 17 October 2026
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Frequently asked questions
Public relations and corporate communication managers, media and marketing staff, and those preparing for public relations roles.