Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Sales Certificate
- Arabic
Description
The salesperson is essential to achieving an organization's aims, turning production activities into revenue that finances the cycle of activities again.
What is sales?
Sales means carrying out every procedure needed to sell a product, deliver it to the customer and collect its value. This includes drawing up and carrying out sales plans, monitoring and evaluating sales performance, and taking part in decisions that build on strengths and correct weaknesses in order to reach goals.
What the content covers
The role of the salesperson and the sales function
Planning, executing and evaluating sales activity
How to achieve sales targets
It is a ready base for sales training programs and certificates.
Objectives
- Explain the concept of sales and the role of the salesperson in achieving organizational goals.
- Plan sales activity and set realistic sales targets.
- Apply the steps of the selling process, from approaching the customer to collecting payment.
- Monitor and evaluate sales performance using clear indicators.
- Build strong relationships with customers and handle objections.
- Use strengths and address weaknesses to reach sales goals.
Who it's for
New and current sales representatives and officers; sales and marketing managers; trainers in selling and customer service skills; and small business owners who want to grow their sales.
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
New and current sales representatives and officers; sales and marketing managers; trainers in selling and customer service skills; and small business owners who want to grow their sales.