Marketing & Media
Digital Transformation
A presentation on digital transformation, using the transport sector as an example. Technology is no longer a luxury there: meeting today's requirements means turning traditional operations into digital ones.
Social Media Management
- Arabic
Description
Social networks have brought about a huge revolution in the world of communications. They rely mainly on the internet, and social media sites are made up of a number of applications.
This presentation introduces the principles of managing an institution's social media accounts, from planning content to measuring results.
What the presentation covers
The main platforms and the audience of each.
Planning, writing and scheduling content.
Engaging followers, handling comments and measuring performance.
Objectives
- Recognize the main social media platforms and their audiences.
- Develop a social media strategy aligned with institutional goals.
- Plan and schedule engaging content.
- Interact with followers and handle comments and crises professionally.
- Measure account performance and improve it using analytics.
Who it's for
Social media account managers, marketing, public relations and media staff, and business owners and organizations wishing to strengthen their digital presence.
Version 1 — updated 17 October 2026
We keep the content up to date; every download gets the latest version.
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Frequently asked questions
Social media account managers, marketing, public relations and media staff, and business owners and organizations wishing to strengthen their digital presence.