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Roaya

Management and Strategic Planning

  • Arabic

Description

Effective management in a fast-changing environment requires a clear ability to build strategic plans and link them to targeted goals and results. Strategic planning helps define future direction, analyze the current situation and make decisions that support institutional goals and lasting performance.

The presentation distinguishes strategic planning from strategic management and walks through the stages of building strategic plans, drafting the vision, mission and SMART objectives, along with SWOT analysis, Porter's model and stakeholder identification.

Further topics

  • Key performance indicators (KPIs)

  • Reviewing the strategic position

  • Contingency planning and alternative scenarios

  • Turning plans into decisions and operational plans

  • Blue Ocean strategies and applied models

Objectives

  • Distinguish strategic planning from strategic management and the role of each.
  • Draft the vision, mission and SMART objectives in line with the organization's strategic direction.
  • Analyze the internal and external environment using suitable strategic tools.
  • Identify stakeholders and link their needs to strategic results and goals.
  • Use KPIs to track plan implementation and measure results.
  • Prepare operational plans that turn strategic directions into practical actions and decisions.

Who it's for

Managers and leaders responsible for planning and institutional performance development, specialists in management, planning and strategy development, staff who prepare operational plans and performance indicators, and trainers and consultants who deliver programs in management and strategic planning.

Version 1 — updated 17 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Managers and leaders responsible for planning and institutional performance development, specialists in management, planning and strategy development, staff who prepare operational plans and performance indicators, and trainers and consultants who deliver programs in management and strategic planning.

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