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Roaya

Institutional Communication Training Kit

  • 3 days
  • 6 sessions
  • 120 min / session
  • 12 hours in total
  • Intermediate level
  • Arabic

Description

**Institutional Communication Training Kit**

**Institutional communication** is the foundation on which the effectiveness and sustainability of institutions' performance is built; it is the framework that links **the concept of institutional communication** with its practical applications, and turns **an institutional communication strategy** from mere theoretical plans into influential practices that enhance institutional reputation and support the achievement of goals. This kit was designed to provide trainers with professional tools enabling them to deliver an integrated training programme in **institutional communication** that keeps pace with best practices and strengthens **institutional communication skills** within institutions at a high level of professionalism.

The importance of the trainer obtaining the institutional communication kit

  • Enabling the trainer to present comprehensive training content on **institutional communication** covering concepts, levels and features in an organised, applicable way within institutions.

  • Helping the trainer train participants to analyse the **institutional communication** environment, identify stakeholders, and choose appropriate communication channels according to the best **communication strategies**.

  • Providing the trainer with practical training tools to build an **institutional communication strategy** and measure its effectiveness using specialised professional models.

  • Supporting the trainer with practical activities and exercises to develop **institutional communication skills**, improve institutional writing, and build the institution's messages and communication identity.

**Browse a range of training kits specialised in the field of professional and institutional development**

Objectives

  • Clarifying the concept of institutional communication, its levels and features, and distinguishing between individual and institutional communication according to approved scientific frameworks.
  • Analysing the institutional communication environment, identifying internal and external stakeholders, and choosing appropriate communication channels according to clear professional criteria that support the institutional communication strategy.
  • Applying the steps to build an institutional communication strategy, using the 'message house' model, and measuring communication performance effectiveness based on precise indicators.
  • Employing storytelling and institutional writing skills to strengthen institutional communication skills, craft effective messages, and adapt them to suit target audiences.

Who it's for

Institutional communication specialists, public relations officers, and educational and administrative leaders.

Training sessions

  • Introductions and programme opening
  • The concept and importance of institutional communication in educational institutions
  • Levels of institutional communication
  • Features of effective institutional communication
  • Training activity
  • The difference between individual and institutional communication

Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Institutional communication specialists, public relations officers, and educational and administrative leaders.

Files coming soon