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Roaya

Influence and Persuasion Skills Training Kit

  • 1 day
  • 2 sessions
  • 120 min / session
  • 4 hours in total
  • Intermediate level
  • Arabic

Description

This kit presents integrated training content on influence and persuasion skills, focusing on the methods that help achieve a positive influence on opinions, attitudes and behaviours.

It addresses the concept of persuasion and its intellectual and influential dimensions, as well as persuasion strategies based on presenting ideas clearly, using appropriate evidence, and understanding the characteristics of the target audience.

It also includes practical topics related to communication and persuasion skills, body language in persuasion, and the importance of consistency between words and actions, and observation skills.

It also supports the development of public speaking skills, helping to build an influential presence, convey messages clearly, and enhance the ability to manage situations that require influencing and persuading others.

Objectives

  • Learning about the concept of persuasion, its dimensions and its role in positively influencing others.
  • Applying suitable persuasion strategies according to the nature of the situation and the target audience.
  • Employing body language in persuasion and enhancing the speaker's presence during communication and presentation.
  • Developing communication and public speaking skills and conveying ideas clearly and with impact.
  • Using observation skills and understanding the audience's characteristics to build more persuasive and impactful messages.

Who it's for

Trainers and teachers, public relations officers and speakers, and anyone interested in persuasion skills.

Training sessions

  • Opening the training programme and introductions
  • Training video
  • Training activity
  • The concept of persuasion
  • Methods of persuasion
  • Technical skills of persuasion
  • Behavioural skills of persuasion
  • Training activity

Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Trainers and teachers, public relations officers and speakers, and anyone interested in persuasion skills.

Files coming soon