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Roaya

Media Leadership Skills Training Kit

  • 3 days
  • 4 sessions
  • 120 min / session
  • 8 hours in total
  • Intermediate level
  • Arabic

Description

Media Leadership Skills Training Kit

**Media leadership** has become one of the most important skills required in the digital age, playing a pivotal role in managing messages and influencing audiences across various media platforms. Leadership is no longer confined to administrative decisions; it now requires a professional media presence that reflects the organisation's vision and values. This **specialised training kit** was designed to prepare trainers and enable them to develop leaders who possess **media leadership skills** and who deal with the media effectively and strategically.

Why a trainer should obtain this training kit

  • **Enabling the trainer** to prepare leadership cadres capable of media influence and crafting impactful messages.

  • Providing them with **effective training tools and methods** for developing media leadership skills in all their dimensions.

  • Supporting their ability to **guide trainees towards a professional media presence** and influential communication.

  • Strengthening their role in **building a digital leadership environment** that keeps pace with the requirements of modern media and advanced technologies.

Detailed objectives of the training programme

By the end of this programme, the trainee will be able to:

  • Identify **media leadership skills** and their areas of use.

  • Understand the **concept of media leadership** and how to apply it effectively in media work.

  • Explore the **means of developing media leadership** and employing them in professional situations.

  • Apply **media leadership skills** in practice with professionalism and confidence.

Browse training kits in the field of leadership through the following link.

Objectives

  • Identifying the fundamentals of cybersecurity and its key concepts.
  • Discovering the importance of cybersecurity and its role in protecting information and systems.
  • Reviewing the ethical issues related to cybersecurity.
  • Discussing the concept of cybersecurity leadership and the importance of training staff.
  • Acquiring skills in managing cybersecurity risks and assessing threats.
  • Identifying the information security management system under the ISO 27001 standard.
  • Understanding the nature of cybercrime and the mechanisms for combating it.

Who it's for

Media leaders, official spokespeople, and anyone interested in institutional communication.

Training sessions

  • Training activity and programme opening
  • The concept of leadership
  • The importance of leadership
  • Training activity
  • Characteristics of the leader
  • Levels of leadership

Version 1 — updated 16 October 2026

We keep the content up to date; every download gets the latest version.

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Frequently asked questions

Media leaders, official spokespeople, and anyone interested in institutional communication.

Files coming soon