Administrative Creativity and Strategic Intelligence Training Kit

A training kit on administrative creativity and strategic intelligence

Administrative creativity has become highly important for all institutions and is no longer limited to a specific type of institution, whether private or profit-oriented, as a result of the rapid changes that have occurred in this era in the world, among these changes being the fierce and intense competition between companies to capture markets and customers.

The importance of organisational culture for institutions

• It serves as a guide for management and staff, forming for them models of behaviour and relationships that must be followed and used as guidance.

• It is an intellectual framework that directs the members of a single organisation and regulates their work, relationships, and achievements.

• Workers in organisations do not perform their roles individually, but within a single organisational framework.

• Organisational culture is considered one of the distinguishing features of an organisation from other organisations, and it is also a source of pride and esteem for its workers, especially if it affirms certain values such as innovation, excellence, and leadership.

• A strong culture is considered an effective element supporting management, and helps it achieve its goals and aspirations.

• A strong culture eases the task of management and managers, so they do not resort to formal or strict procedures to enforce the required behaviour.

• A strong culture is considered a competitive advantage for the organisation if it affirms ethical behaviours, such as dedication to work, but it may become harmful if it affirms routine behaviours, such as blind obedience and literal adherence to formalities.

• An organisation's culture is considered an important factor in attracting suitable employees, as leading organisations attract ambitious employees, and organisations that build values of innovation and excellence appeal to creative employees, and organisations that reward excellence and development are joined by diligent employees who have a heightened drive for self-consistency.

• Culture is considered a fundamental element that affects an organisation's capacity for change and its ability to keep pace with the developments occurring around it.