Self-development
Investing in Talent Training Kit
A kit on investing in talent at the level of the family, school and organisations, covering why it matters, how to identify gifted individuals, and models for nurturing talent.
2 sessions
The Art of Persuasion and Influence Training Kit
- 2 days
- 4 sessions
- 120 min / session
- 8 hours in total
- Intermediate level
- Arabic
Description
The kit presents an integrated training framework for understanding the art of persuasion and influence and its role in improving communication, building relationships, and enhancing the ability to convey ideas clearly.
It covers the concept of persuasion as a communicative process aimed at influencing attitudes, beliefs, and behaviour, while explaining the importance of verbal and non-verbal communication in different situations.
It also covers methods of persuasion and influence and dialogue and persuasion skills, alongside persuasion strategies and ways of positively influencing others.
The material helps develop effective communication skills, supporting trainers, teachers, and supervisors in delivering self-development programmes and developing personal and communication skills in a practical and organised manner.
Objectives
- Defining the concept of persuasion and influence and distinguishing between their methods in different communication situations.
- Applying appropriate persuasion and influence methods according to the nature of the situation and the target audience.
- Employing dialogue and persuasion skills to enhance the quality of interaction and build more effective relationships.
- Using effective verbal and non-verbal communication skills to convey ideas clearly.
- Selecting appropriate persuasion strategies to positively influence attitudes, beliefs, and behaviour.
Who it's for
Employees and leaders, sales and marketing staff, and anyone wanting to develop their communication skills.
Training sessions
- Programme opening and introductions
- Training video
- Training activity
- What persuasion is
- How does persuasion work?
- Training activity
- The method of successful persuasion
- Success factors in persuasion
- The difference between persuasion and influence
- Training activity
- Persuasion and influence skills
- The seven drivers of persuasion
Version 1 — updated 16 October 2026
We keep the content up to date; every download gets the latest version.
Related training packages
- Package
- Package
Self-developmentAchieve Success in Your Career Training Kit
A kit on self-motivation and achievement at work, covering types of motivators, the difference between positive and negative motivation, how to generate self-motivation, and building self-confidence.
2 sessions - Package
Self-developmentSelf-Management Training Kit
A specialised kit explaining self-management and its role in guiding behaviour and achieving goals, supporting emotional control, personal skill development, self-confidence and psychological balance.
6 sessions - Package
Self-developmentDiscovering Talent and Building Capabilities Training Kit
A kit on discovering talent and building capabilities: personality components and types, self-management and overcoming low confidence, methods for identifying gifted individuals, SWOT analysis, and the mental habits of highly effective people.
10 sessions - Package
Self-developmentDiscovering and Developing Student Talent Training Kit
A kit on discovering and developing student talent: the features of gifted students, why they need support, how to identify them, methods for developing talent, and Saudi Arabia's efforts in this field.
1 session - Package
Self-developmentPersonal Excellence in the Workplace Training Kit
A kit on personal excellence in the workplace: the concept and benefits of excellence, the traits of an outstanding employee, how to stay positive at work, job quality, and the keys to career success.
2 sessions - Package
Self-developmentEmotional Balance Training Kit
A kit on emotional balance: what emotional balance means and how to achieve it, controlling feelings and reactions, staying positive and unbiased, where feelings come from, and strategies for changing how we feel.
2 sessions - Package
Self-developmentAnxiety, Distraction and Poor Concentration Training Kit
A specialised kit explaining the relationship between anxiety, stress, distraction and poor concentration, covering concentration disorders, the causes of distraction, and methods for managing stress and anxiety.
2 sessions - Package
Self-developmentReliance on God Training Kit
A kit on reliance on God (tawakkul): its meaning and reality, its types and ranks, its fruits and obstacles, the relationship between faith, destiny and taking the means, and the rulings related to it.
2 sessions - Package
Self-developmentSocial Intelligence Training Kit
A specialised kit explaining social intelligence and its role in understanding and interacting with others, developing the ability to perceive feelings, motives and non-verbal cues and respond to them effectively.
4 sessions
Frequently asked questions
Employees and leaders, sales and marketing staff, and anyone wanting to develop their communication skills.